Junho 2016

Online Marketing of Electronic Cigarettes in Russia

This study evaluated Russian-language websites selling electronic cigarettes for advertising claims and appeals that used by companies. Harm reduction and health promotion claims were the most prevalent, though few websites included any kind of health warnings or usage disclaimers. Read the fact sheet.

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Fact sheets and Infographics

An online consumer makes a purchase using his laptop and smartphone, while circular images symbolizing different marketing appeals (such as fruit flavor, smoke, and femininity/masculinity) emerge from the computer screen

Online Marketing of E-cigarettes and Heated Tobacco Products on Brand Websites in China

To date, China has not approved any heated tobacco products (HTPs) for sale, and current regulations on e-cigarettes include the following:

Silhouette of a young person scrolling social media on their phone, surrounded by emoticons, hearts, "like" icons, and images of fruit flavors in the background

Social Media Marketing by E-cigarette and Heated Tobacco Product Brands in the Philippines

Referencing active Facebook, Instagram, TikTok, and YouTube accounts belonging to 39 e-cigarette and heated tobacco product (HTP) brands available in the Philippines, IGTC researchers examined the marketing strategies used and product characteristics advertised by these brands via social media to

A cell phone with images of vaping products on its screen

Online Marketing of E-cigarettes and Heated Tobacco Products on Brand Websites in Vietnam

Vietnam does not currently regulate the sale of e-cigarettes or heated tobacco products (HTPs). The state-owned Vietnam Tobacco Corporation is the only entity allowed to import e-cigarettes and HTPs but is not currently doing so as of February 2024.

A handheld smartphone displays a survey question asking "How many times?" followed by an illustration of an e-cigarette

E-cigarette Use Among Filipino Adults Who Smoke

Amidst increased e-cigarette use prevalence in the Philippines, IGTC conducted an online survey of Filipino adults who smoke to examine e-cigarette awareness, use patterns, and reasons for e-cigarette use.

Online Marketing of Electronic Cigarettes in Russia

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