E-cigarettes

Researchers searched four popular social media platforms in China—Douyin (TikTok), Weibo, Weixin (WeChat), and Xiaohongshu—to examine the marketing strategies used and product characteristics advertised by e-cigarette brands on social media.

This study examined marketing strategies used and product characteristics advertised by e-cigarette and heated tobacco product (HTP) brands on social media in Vietnam.

This study examined e-cigarette and heated tobacco product (HTP) retailer websites in Vietnam and identified common marketing strategies and appeals used.

Referencing active Facebook, Instagram, TikTok, and YouTube accounts belonging to 39 e-cigarette and heated tobacco product (HTP) brands available in the Philippines, IGTC researchers examined the marketing strategies used and product characteristics advertised by these brands via social media to

Vietnam does not currently regulate the sale of e-cigarettes or heated tobacco products (HTPs). The state-owned Vietnam Tobacco Corporation is the only entity allowed to import e-cigarettes and HTPs but is not currently doing so as of February 2024.

Amidst increased e-cigarette use prevalence in the Philippines, IGTC conducted an online survey of Filipino adults who smoke to examine e-cigarette awareness, use patterns, and reasons for e-cigarette use.

To date, China has not approved any heated tobacco products (HTPs) for sale, and current regulations on e-cigarettes include the following: 

In China, tobacco sales are prohibited near schools, although a distance is not specified in the national law. Tobacco advertising at the point of sale is banned.

On December 5, 2019, both houses of the Indian Parliament and the President passed the Prohibition of E-cigarettes Act (PECA) 2019. Although the restrictions under the ban were implemented starting December 2019, e-cigarettes remain available and accessible to consumers in the Indian market.

IGTC examined various online marketing strategies employed by companies on their brand websites to promote e-cigarettes and HTPs in the Philippines.