Marketing

Researchers searched four popular social media platforms in China—Douyin (TikTok), Weibo, Weixin (WeChat), and Xiaohongshu—to examine the marketing strategies used and product characteristics advertised by e-cigarette brands on social media.

This study examined marketing strategies used and product characteristics advertised by e-cigarette and heated tobacco product (HTP) brands on social media in Vietnam.

This study examined e-cigarette and heated tobacco product (HTP) retailer websites in Vietnam and identified common marketing strategies and appeals used.

E-cigarette use is increasing globally, especially among youth.

Referencing active Facebook, Instagram, TikTok, and YouTube accounts belonging to 39 e-cigarette and heated tobacco product (HTP) brands available in the Philippines, IGTC researchers examined the marketing strategies used and product characteristics advertised by these brands via social media to

Vietnam does not currently regulate the sale of e-cigarettes or heated tobacco products (HTPs). The state-owned Vietnam Tobacco Corporation is the only entity allowed to import e-cigarettes and HTPs but is not currently doing so as of February 2024.

To date, China has not approved any heated tobacco products (HTPs) for sale, and current regulations on e-cigarettes include the following: 

In China, tobacco sales are prohibited near schools, although a distance is not specified in the national law. Tobacco advertising at the point of sale is banned.

IGTC examined various online marketing strategies employed by companies on their brand websites to promote e-cigarettes and HTPs in the Philippines.

Current regulations on cigarettes, e-cigarettes, and heated tobacco products (HTPs) in the Philippines prohibit sales, displays, advertisements, and promotions within 100 meters of schools.