Social Media Marketing

Researchers searched four popular social media platforms in China—Douyin (TikTok), Weibo, Weixin (WeChat), and Xiaohongshu—to examine the marketing strategies used and product characteristics advertised by e-cigarette brands on social media.

This study examined marketing strategies used and product characteristics advertised by e-cigarette and heated tobacco product (HTP) brands on social media in Vietnam.

Referencing active Facebook, Instagram, TikTok, and YouTube accounts belonging to 39 e-cigarette and heated tobacco product (HTP) brands available in the Philippines, IGTC researchers examined the marketing strategies used and product characteristics advertised by these brands via social media to

In a 2016 study, our team found that pictorial health warning labels (HWLs) with messages about smokers harming others were more effective than messages about smokers harming themselves.

In March, IGTC collaborated with the Campaign for Tobacco-Free Kids and Códice S.C. (Comunicación, Diálogo y Conciencia S.C.) in Mexico to observe tobacco marketing and promotion at points-of-sale in Mexico City.

IGTC partnered with the Campaign for Tobacco-Free Kids (CTFK) and the Comisión Nacional Permanente de Lucha Antitabáquica (COLAT), a network of tobacco control advocacy organizations in Peru, to conduct a follow-up study of tobacco product availability and advertising at the point-of-sale (POS).

This collection of reports investigates tobacco marketing at points-of-sale (POS) near schools in a total of 15 countries around the world. Numerous studies have demonstrated that exposure to tobacco product advertising and promotion increases the likelihood that youth will start to smoke.

This study evaluated Russian-language websites selling electronic cigarettes for advertising claims and appeals that used by companies.

IGTC, in collaboration with CTFK and the Union, published this how-to guide on assessing compliance with Tobacco Advertising, Promotion, and Sponsorship (TAPS) bans.

This online training allows users to learn different approaches for monitoring secondhand smoke exposure, including four different methods of monitoring and materials for conducting studies using this information.