December 2019

How Branding Compromises Pictorial Health Warning Labels in Mexico

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Image of cigarette packs from mexico done for decorative purposes

Health warning labels (HWLs) can help diminish the appeal of of packaging and communicate risked from tobacco use.  In November 2018, 15 focus group discussion were conducted in Mexico City, Mexico to examine the ways in which cigarette packs appeal to adolescents and young adults and how the pack features affect perceptions of the HWLs.