May 2022

World No Tobacco Day 2022

Infraction Distractions

Evidence of the tobacco industry’s damaging effect on the planet is vast and growing, despite efforts to communicate otherwise through its highly visible and influential cigarette package designs. Misleading environmental claims and the tactic of corporate social responsibility (CSR)—exploited by the tobacco industry to counter unfavorable perceptions and distract consumer attention from societal issues such as human rights violations, harmful labor practices, and negative environmental impact —are debunked in these examples from the Tobacco Pack Surveillance System (TPackSS).