九月 2024

Social Media Marketing by E-cigarette and Heated Tobacco Product Brands in the Philippines

Silhouette of a young person scrolling social media on their phone, surrounded by emoticons, hearts, "like" icons, and images of fruit flavors in the background

Referencing active Facebook, Instagram, TikTok, and YouTube accounts belonging to 39 e-cigarette and heated tobacco product (HTP) brands available in the Philippines, IGTC researchers examined the marketing strategies used and product characteristics advertised by these brands via social media to interact with consumers and increase user engagement.

The findings from this study can inform efforts to strengthen and enforce existing policies in the Philippines intended to restrict youth-targeted marketing/advertising and deter product uptake among young consumers.

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Fact sheets and Infographics

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Social Media Marketing by E-cigarette and Heated Tobacco Product Brands in the Philippines

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