Philippines

Referencing active Facebook, Instagram, TikTok, and YouTube accounts belonging to 39 e-cigarette and heated tobacco product (HTP) brands available in the Philippines, IGTC researchers examined the marketing strategies used and product characteristics advertised by these brands via social media to

Policies to increase the price of cigarettes, increase the size of graphic health warning labels, require cigarettes be sold in plain packaging without branding, and ban flavored cigarettes have the potential to support adults who smoke and want to quit. 

Amidst increased e-cigarette use prevalence in the Philippines, IGTC conducted an online survey of Filipino adults who smoke to examine e-cigarette awareness, use patterns, and reasons for e-cigarette use.

IGTC examined various online marketing strategies employed by companies on their brand websites to promote e-cigarettes and HTPs in the Philippines.

Current regulations on cigarettes, e-cigarettes, and heated tobacco products (HTPs) in the Philippines prohibit sales, displays, advertisements, and promotions within 100 meters of schools.