Compliance with Mexico’s Ban on Displaying Tobacco Products at the Point of Sale

Tobacco product display at the point of sale is a form of indirect advertising that normalizes and promotes tobacco consumption. In Mexico, a national ban on tobacco advertising (approved in 2022) prohibits tobacco product display at the point of sale—however, a 2024 study in seven Mexican cities, led by IGTC in partnership with Salud Justa, found compliance failures at nearly half of the points of sales researchers observed.

Given the importance of the advertising ban to support public health in Mexico in general—and prevent tobacco use initiation and experimentation among young Mexicans and support the success of those attempting to quit smoking in particular—findings from this study can inform implementation and enforcement efforts.

Related Content:

• Compliance With Cigarette Advertising Ban at Points of Sale Across 7 Mexican Cities (Poster presented at the 2025 World Conference on Tobacco Control)

• Every parent worries about “the wrong crowd.” Especially when it’s Big Tobacco. (Editorial published in El Universal)