Marketing Appeals on E-cigarette Product Packages in Indonesia

E-cigarette use is increasing globally, especially among youth. In Indonesia alone, Global Youth Tobacco Survey data indicates that more than 14% of adolescents ages 13–15 use e-cigarettes and 23% report ever trying these products.

Research shows that exposure to tobacco marketing is associated with future cigarette and e-cigarette use. In 2022, IGTC used the Tobacco Pack Surveillance System (TPackSS) systematic protocol to collect e-cigarette products in Indonesia, then assess and code the packaging for marketing appeals.

Shown in this fact sheet, e-cigarette product packages in Indonesia use marketing appeals that are potentially attractive to youth. These findings support policies and implementation/enforcement efforts designed to help protect Indonesian youth from the harms of e-cigarette products.

Check back soon for a video and photo gallery related to this study. 

Akses lembar fakta ini dalam versi terjemahan di halaman sumber daya Bahasa Indonesia kami.
Access the Bahasa Indonesian version of this fact sheet on our Indonesian resource page.