The Sale and Marketing of Tobacco Products Near Schools in Vietnam: Tactics that Target Youth

Vietnam’s Tobacco Prevention and Control Law includes provisions banning point-of-sale (POS) cigarette advertising and promotion, limiting product displays to one unit per brand, and prohibiting the sale, advertising, and promotion of cigarettes within 100 meters of schools. 

IGTC conducted an observational study in urban and rural areas of ten Vietnamese cities to monitor cigarette sales and marketing and assess compliance with current legislation. We also observed the presence of retailers selling e-cigarettes and heated tobaco products since both products are unregulated.

Publication

Crespi E, Brown JL, Huynh NBC, Bautista MA, Bacar CGV, Bacar FV, Cohen JE. Industry strategies for attracting youth to cigarettes, e-cigarettes, and HTPs: Retailer density and marketing at points-of-sale in Vietnam and the Philippines. Asian Pacific Journal of Cancer Prevention. 2025 Apr 1;26(4):1253-1259. DOI: 10.31557/APJCP.2025.26.4.1253.

Related Resources

• See our fact sheet about the sale and marketing of cigarettes: English | Tiếng Việt
• See our fact sheet about the sale and marketing of cigarettes, e-cigarettes and heated tobacco products: English | Tiếng Việt