New Tobacco Products, Old Advertising Strategies: Point-of-Sale Advertising in Guatemala

Winner: Anthem Award Silver Medal
Health - Research Projects or Publications
Awareness & Media Categories

IGTC partnered with The International Union Against Tuberculosis and Lung Disease (The Union) to assess compliance with smoke-free policies and point-of-sale policies across priority jurisdictions in India, Indonesia, and Pakistan.

In 2020, the Ministry of National Health Services, Regulations and Coordination issued new regulations that banned tobacco advertising, promotion, sponsorship (TAPS), and tobacco product display at all points-of-sale (POS). The new law also prohibited direct marketing through mail and teleph

Evidence of the tobacco industry’s damaging effect on the planet is vast and growing, despite efforts to communicate otherwise through its highly visible and influential cigarette package designs.