September 2020

Misleading Tobacco Packaging: Moving Beyond Bans on "Light" and "Mild"

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Cigarette pack for Mild Seven

Go inside the paper Misleading Tobacco Packaging: Moving Beyond Bans on "Light" and "Mild" with lead author Jennifer Brown, PhD, MPH. Recently published in Tobacco Regulatory Science, the paper examines compliance with laws regulating misleading descriptors on tobacco packaging in nine countries. Because of loopholes and the presence of other misleading packaging design elements, stronger regulations are needed.