Cigarette Pack Color: A Key Design Feature Increasing Likeability and Desire to Try the Product for Mexican City Adolescents

E-cigarette use is increasing globally, especially among youth.

Straw cigarettes are a common tobacco product from Brazil that features tobacco hand-rolled in a corn husk that resembles straw. The use of natural materials and the fact that they are rolled by hand have led some people to believe they are less harmful than cigarettes.

Evidence of the tobacco industry’s damaging effect on the planet is vast and growing, despite efforts to communicate otherwise through its highly visible and influential cigarette package designs.

This Report and one-pager contains recommendations and steps that can be taken to advance plain and standardized packaging in your country.