Researchers in Indonesia found that pictorial warnings on cigarettes packs were more effective than text for all people surveyed. However, the effect of testimonial stories versus description-only (didactic) warning labels depended on the age of the respondent.
Health warning labels on cigarette packages are one way to reach youth about risks of tobacco use. This study and affiliated fact sheet examine awareness and understanding of current health warning labels among 5- and 6-year-old children in six countries.
This report presents the current science about health warning labels on tobacco products, including evidence to inform physical design elements, message content, and implementation strategies.