December 2020

Feminine Cigarette Brand Marketing in Ukraine

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Examples of feminine packs

Since 2013, the Tobacco Pack Surveillance System (TPackSS) has collected unique cigarette packs in low- and middle-income countries (LMICs) with the highest burden of tobacco use. These collections aim to capture one of every unique pack presentation available in each country. In August of 2013, 324 unique cigarette packs were collected from Kyiv, Lviv, and Donetsk. 

Across the 324 unique cigarette packs collected in Ukraine, 70 packs (21.6%) featured overt feminine marketing appeals. Compared to 13 other LMICs (including Russia, Brazil, China, Turkey) this was the highest frequency of feminine marketing on unique packs in any country.