World No Tobacco Day 2026: Unmasking the Appeal #TobaccoExposed

An anonymous child's outstretched hands appear "handcuffed" by cigarette smoke emitted from a nearby pack of cigarettes and dirty ash tray, suggesting that the individual is held captive by the product

Downloadable Resources

As we proudly join governments, health organizations, and advocates across the globe who are working to expose the ways the tobacco and nicotine industry continues to entice younger generations to use their deadly products, we invite you to explore the various resources and materials our international partners have created in observation of World No Tobacco Day.
Quit vaping, tobacco and smoking today! (EN)
Quitting can be tough, but you don’t have to do it alone! The WHO has assembled an variety of tools, resources, and expert tips to help you stay on track and break free from nicotine and tobacco for good.
Nicotine pouches: what do we know about snus and pouches? (PT)
ACT Health Promotion in Brazil has produced a Technical Note analyzing the available scientific evidence and the international regulatory context related to oral nicotine products such as snus and pouches, popularly known as “nicotine pouches,” as well as the potential implications of these products for public health and the Brazilian regulatory framework.

Webinars & Events

Save the date for these special events designed to inform, educate, and raise awareness about work to prevent tobacco and nicotine use globally. 
May 21, 2026: Advances and Challenges of Healthy Taxes in the Americas
10:00 a.m. EST: This webinar will present and discuss the regional reports on the monitoring of taxes on alcoholic beverages and sweetened beverages in the Americas prepared by PAHO, and the results of the Cigarette Tax Scoring System for Latin America and the Caribbean, developed by Economics for Health of the Johns Hopkins Bloomberg School of Public Health. Languages: Spanish, English and Portuguese with simultaneous interpretation.

These listings will be regularly updated in the lead-up to World No Tobacco Day, on May 31, 2026. Please email jearley4@jhu.edu if you have an event or resource you wish to have considered for inclusion.