Videos & Infographics • World No Tobacco Day 2025

A row of cigarette packs with plain and standardized packaging is obscured by two decorative masks in the foreground. Text reads: “Unmasking the Appeal #TobaccoExposed World No Tobacco Day 2025”

We’re helping unmask the appeal of tobacco products with research evidence showing the harmful tactics of the tobacco industry. You can help by sharing these World No Tobacco Day messages with your social networks on Instagram, TikTok, WeChat, Facebook, LinkedIn, and more. 

Infographics

Infographic reads “Three Countries – One Message” and provides quotes from young focus group participants in China, Mexico, and the Philippines, commenting on what makes them find tobacco and nicotine products appealing.
Download: World No Tobacco Day 2025 “Appeal” Infographic

Caption: Consistent with findings from China and the Philippines, a mixed-methods study conducted in Mexico City showed that pack color is a key feature to increase appeal and to communicate the addition of flavor among adolescents. https://www.globaltobaccocontrol.org/en/resources/cigarette-pack-color-key-design-feature-increasing-likeability-and-desire-try-product #tobaccoexposed #worldnotobaccoday
Infographic reads “Three Countries – One Message” and provides quotes from young focus group participants in China, Mexico, and the Philippines, commenting on what makes them find tobacco and nicotine products attractive.
Download: World No Tobacco Day 2025 “Attractive” Infographic

Caption: “I would like to try it and buy it.” Chinese youth discussed what attracts them to cigarette and e-cigarette products. The findings align with similar studies conducted in Mexico and the Philippines. https://www.globaltobaccocontrol.org/en/resources/youth-exposures-and-perceptions-tobacco-marketing-china #tobaccoexposed #worldnotobaccoday
Infographic reads “Three Countries – One Message” and provides quotes from young focus group participants in China, Mexico, and the Philippines, commenting on what makes them find tobacco and nicotine products colorful.
Download: World No Tobacco Day 2025 “Color” Infographic

Caption: “Color communicates flavor and makes packs attractive” was a key finding from our secondary analysis of data collected in Mexico and the Philippines, exploring how young adults interpreted packaging design features communicating flavor. A separate study in China found similar results. https://doi.org/10.18332/tid/168376 #tobaccoexposed #worldnotobaccoday

Videos

Download: Where/when are Chinese youth seeing cigarette and e-cigarette advertising? World No Tobacco Day 2025 video

Caption: Currently, cigarette and e-cigarette ads are banned in public places and online in China. So where and how frequently are adolescents seeing these ads? An IGTC study collected real-time data in the natural environment to get the answer: https://doi.org/10.1093/ntr/ntae103 #tobaccoexposed #worldnotobaccoday

 

Download: What are Mexican youth saying about cigarette pack colors and flavors? World No Tobacco Day 2025 video

Caption: “It’s all About the Colors.” Adolescent and young adult focus group participants in Mexico City discussed what cigarette packs they found most appealing, and why. Read the results: https://doi.org/10.3389/ijph.2021.585434 #tobaccoexposed #worldnotobaccoday