Engagement Strategies

Engagement strategies were observed on all seven brand websites. Examples of common strategies appear below, in order of prevalence.

Additional Web Presence (n=6, 85%)

Source: https://motiplanet.com/vi

Newsletter (n=4, 57%)

Source: https://www.boldvape.vn/

Source: https://motiplanet.com/vi

Customer Comment Areas (n=3, 43%)

Source: https://cisoo.vn/

Request to Post (n=3, 43%)

Source: https://vapefly.vn

View additional supplemental content from IGTC’s study of Online Marketing of E-cigarettes and Heated Tobacco Products on Brand Websites in Vietnam.