Marketing Messages

Marketing messages were observed across all seven brand websites. Top marketing messages with examples are listed below, in order of prevalence.
 

Product Safety (n=7, 100%)

Source: https://vapefly.vn/
Source: https://www.voopoo.com/vi/

 

Self Regulation (n=7, 100%)

Source: https://www.boldvape.vn/
Source: https://motiplanet.com/vi

 

Cessation Aid (n=5, 71%)

Source: http://vi.hitaste.net/
Source: https://www.voopoo.com/vi/

 

Lower Health Risk (n=5, 71%)

Section of product description on website describing lower health risks with the following text highlighted: "healthier taste."
Source: https://cisoo.vn/

 

Source: https://www.hebatvape.com/vi/

 

Organic Natural (n=5, 71%)

Source: https://www.boldvape.vn/
Source: https://motiplanet.com/vi

 

Social Normalization (n=5, 71%)

Section of product description on website describing social normalization messaging with the following text highlighted: "habit of smoking traditional cigarettes that cause bad breath and bad odors around you when smoking."
Source: https://cisoo.vn/
Source: https://www.hebatvape.com/vi/

 

 

View additional supplemental content from IGTC’s study of Online Marketing of E-cigarettes and Heated Tobacco Products on Brand Websites in Vietnam.