We examined e-cigarette and heated tobacco product (HTP) retailer websites in Vietnam and identified common marketing strategies and appeals used. The broad range of products and marketing tactics found on retailer websites in Vietnam, including flavors like fruit and products mimicking toys, likely attract youth.

E-cigarette product packages in Indonesia use marketing appeals that are potentially attractive to youth. These findings support policies and implementation/enforcement efforts designed to help protect Indonesian youth from the harms of e-cigarette products.

What challenges might countries encounter on their path to HWL rotation implementation? We interviewed policymakers and tobacco control advocates in different parts of the world to gain a deeper understanding of the processes and obstacles involved with implementing HWL rotation.

IGTC researchers examined the marketing strategies used and product characteristics advertised via social media by 39 e-cigarette and HTP brands available in the Philippines to interact with consumers and increase user engagement. This study can inform efforts to strengthen and enforce existing policies in the Philippines.

We used data from a survey of adults in the Philippines who smoke to estimate what policies could potentially support increased quit behavior, including increasing the price of cigarettes, increasing the size of graphic health warning labels, requiring cigarettes be sold in plain packaging, and banning flavored cigarettes.

We examined product characteristics and marketing strategies used on seven e-cigarette or HTP brand websites targeting Vietnamese consumers. We found devices and cartridges marketed along with advertising appeals, marketing messages such as claims about the brand or the product, and promotion strategies.