Resources

Advancing Plain and Standardized Tobacco Packaging

08/2020

Tobacco packs can be colorful, attractive, and come in exciting shapes and sizes. Plain and standardized packaging removes the potential for companies to use these attractive elements by only allowing the tobacco pack to be presented in one color, shape, and size that is designed to be minimally attractive. This policy stipulates that packs may contain no brand imagery, and also that the brand name be written in a specific font, color, and size. Australia was the first country to introduce plain and standardized packaging for cigarettes in 2011, with the law taking effect in 2012.