Resources

Advancing Plain and Standardized Tobacco Packaging

03/2020

Tobacco packs can be colorful, attractive, and come in exciting shapes and sizes. Plain and standardized packaging removes the potential for companies to use these attractive elements by only allowing the tobacco pack to be presented in one color, shape, and size that is designed to be minimally attractive. This policy stipulates that packs may contain no brand imagery, and also that the brand name be written in a specific font, color, and size. Australia was the first country to introduce plain and standardized packaging for cigarettes in 2011, with the law taking effect in 2012.

Assessing Compliance with Tobacco Packaging and Labeling Regulations

03/2020

Tobacco companies use tobacco packaging as a way to promote and market their products and increase sales. In the absence of effective packaging and labeling requirements, the tobacco industry produces appealing packaging that creates brand recognition with the use of eye-catching colors, designs and trademarks. Tobacco companies exploit all elements of tobacco packaging to market their products including the outer film, tear tape, inner frame, pack inserts and onserts.

Resource Language: 
English