Agosto 2018

Cigarette Gift Giving Practices in China: A Descriptive Analysis

  • inglês
Woman holding gift of cigarettes

The practice of gifting cigarettes is deeply rooted in Chinese culture and found throughout China regardless of economic or smoking status.1 The gifting of cigarettes, particularly premium brands, is considered both a sign of respect and a status symbol and is particularly common during holidays and other special occasions. The tobacco industry exploits these gift giving holidays, e.g., Spring and Fall Festival, by promoting their brands using festival values, such as, warmth, friendship, and celebration.2 These practices have contributed to the normalization of smoking in China and have been cited as reasons for smoking initiation and failure to quit.