April 2022

Is 'Velo' prevalent in Pakistan?

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Velo nicotine pouches on orange background

Oral nicotine pouches that include brands like ‘Velo’ are increasingly available for sale globally. These products have the potential to appeal to youth and young adults due to their wide array of flavors and their ability to be used discreetly. We assessed the prevalence of 'Velo' product and advertisement display at tobacco vendors across 8 cities in Pakistan.