Resources

Cigarette Pack Color: A Key Design Feature Increasing Mexican City Adolescents’ Likeability and Desire to Try the Product

10/2020

Cigarette packs are an important marketing tool since they are carried around with users and are on display at the point-of-sale. A mixed-methods study was conducted in two phases in Mexico City in collaboration with the National Institute of Public Health (INSP). Findings from this mixed-methods study showed that pack color is a key feature to increase appeal and to communicate the addition of flavor, influencing perceptions of harm among adolescents in Mexico City. The fact sheet is available in English and Spanish.