Advertising, promotion and sponsorship

67 countries prohibit or regulate e-cigarette marketing

8 of these countries regulate marketing of only nicotine-containing e-cigarettes

Sixty-seven countries prohibit or regulate advertising, promotion, or sponsorship of e-cigarettes (Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Croatia, Cyprus, Denmark, Ecuador, England, Estonia, Fiji, Finland, France, Gambia, Georgia, Germany, Greece, Honduras, Hungary, Iceland, Iran, Ireland, Italy, Japan, Jordan, Latvia, Lithuania, Luxembourg, Maldives, Malta, Mexico, Moldova, Nepal, Netherlands, New Zealand, Northern Ireland, Norway, Palau, Panama, Poland, Portugal, Qatar, Republic of Korea, Romania, Saudi Arabia, Scotland, Senegal, Serbia, Seychelles, Slovakia, Slovenia, Sweden, Timor-Leste, Togo, Turkmenistan, United Arab Emirates, United States, Uruguay, Venezuela, Viet Nam and Wales).

Eight of these countries apply the advertising restrictions only to e-cigarettes that contain nicotine or that are regulated as medicines (Costa Rica, Ecuador, Georgia, Japan, Mexico, Moldova, New Zealand and Palau).